Ready to Stop Being the Bottleneck and Truly Lead
You're a brilliant service business leader who's built something incredible. But if you're constantly feeling stuck, overwhelmed by daily demands, and know you're lacking time for strategic planning and real growth, you're not alone.
Many ambitious leaders find themselves trapped in a demanding 'job they created', even with systems up the wazoo, because they're missing the clear blueprint to go from being "The Doer" to "The Strategic Leader." As your trusted partner, I'm here to change that.
WORK WITH ME
Your baby business has grown wings and is beginning to fly. You’re making sales and your clients are happy. But you feel like you’ve been winging it because there’s just not enough hours in the day to grow your agency, do the planning and serve your clients.
You feel like you’re stuck and it’s causing increased stress and anxiety. Don’t worry … I hear you, because I’ve been there!
If you’re ready to take action and get organised, then I’d love to help you spread your wings and scale your agency business.
Why Partner with a Guide Who Understands Your Journey?
As an experienced coach and mentor, I specialise in working with established business owners like you. I understand the unique challenges and opportunities that arise at this stage of your entrepreneurial journey. My personalised approach is designed to address your specific needs and propel your business forward with clarity and focus.
Experienced Guide: With over 20 years of experience, I bring a wealth of knowledge and insight into the intricacies of running an established business. I’ve helped numerous business owners navigate complexities and seize growth opportunities with confidence.
Tailored Solutions: We’ll streamline your operations, optimise your systems, and fine-tune your strategies to ensure sustainable and impactful results. My coaching is tailored to your unique needs, ensuring we address your specific challenges and goals.
Innovative Approaches: Together, we’ll identify untapped potential within your business and develop innovative strategies to attract high-quality clients, increase your profits, and solidify your position as the go-to service provider in your niche.
Why Invest in a Business Coach?
Investing in the right business coach isn't just about gaining generic advice; it's about transforming your fundamental approach to business.
- Stop the Over-delivering Cycle: Break free from constantly over-delivering to clients and chasing quick fixes that only lead back to chaos.
- Move Beyond Task Delegation: Learn to delegate responsibility, not just tasks, and build a truly empowered, self-managing team.
- Cut Through the Noise: Gain clarity and strategic direction, even when you have systems up the wazoo that aren't working cohesively.
- Build Your Legacy, Your Way: Get equipped to reclaim your time, boost profits, and create the fulfilling business and life you've envisioned, all while honoring your values and heritage.
Why Coaching Works
- 48% of small businesses double their revenue after working with a business coach.
- 98% of small businesses earn their coaching investment back, plus more, within a year of engaging with a business coach.
Growing your small business with a coach means you grow your small business faster. Let’s make that growth happen together.
How I Can Help You Succeed
Business Clarity Coaching
Feeling overwhelmed and directionless, constantly reacting instead of leading? This session is for the "Overworked Operator" who needs to see a clear way out of the daily grind.
What You'll Gain: A personalised blueprint that clarifies your vision, identifies core operational bottlenecks, and outlines your immediate next steps for streamlined growth. You’ll leave with actionable insights and renewed momentum.
What's Included: A focused 60-minute 1:1 online session, followed by a summary of your strategic blueprint and key action points.


Business Growth Snapshot
Your business is growing, but it feels unsustainable because you're constantly chasing clients, over-delivering, or struggling with team accountability. You need to know what's really working and what's holding you back from true scale.
What You'll Gain: A personalised video report that dives deep into your marketing, sales, and delivery using my "Success Pathway Framework". You'll receive clear findings and actionable steps to streamline your operations, reduce chaos, and eliminate guesswork, so you can scale with ease.
What's Included: A quick questionnaire to understand your business, a personal review by me to pinpoint inefficiencies, and a personalised video report detailing my findings and actionable steps to implement.
Business Coaching & Mentoring
You're ready to stop trading hours for dollars, move beyond micromanaging, and build a truly self-sustaining business that empowers your team and secures your legacy. You need a trusted guide to help you implement comprehensive operational clarity, accountability, and sustainable growth strategies.
You'll make a profound shift from "The Doer" to "The Strategic Leader". Through our ongoing partnership, you'll gain mastery in operational streamlining, develop an annual plan, cultivate an empowered team, and consistently attract high-quality clients. Resulting in a profitable business that runs smoothly, giving you time, financial freedom, and the ability to lead with purpose, honouring your values and heritage.

What my clients have to say ....

Sandra has an incredible business savvy that combines incredible efficiency and productivity with personal values and connection. Her skill-set plus mindset approach to her work creates incredible value. She’s inspired me to take action that creates real results in my work. Highly recommend
Glory Dole
Business Leader & Coach

Aatea has had the pleasure of working with Sandra since 2000 first in assisting us with setting up our business systems (and running them) and then in organising field events for our research contracts. In the last few years we have helped Sandra front events she has managed. Sandra and her team have always followed through with great accuracy, with a human touch that creates a welcoming environment. I recommend Sandra to organisations who want professionalism and results.
Hinerangi Edwards
Director, Aatea

I love that Auaha is Māori wāhine owned and operated while being kaupapa driven. They are true leaders in bringing diversity to the conference space. In addition, they made our whole process easy and provided all sorts of stress-free fun throughout the event, including an amazing networking experience that really brought the WOW factor. We completely trusted their ability to translate our desires for the event (and for our participants) into a reality. They took care of the large pieces and deftly handled the little things that make a ho-hum event into something memorable. Ultimately, they made it easy for us!
Aroha Armstrong
General Manager, Callaghan Innovation

Aatea has had the pleasure of working with Sandra since 2000 first in assisting us with setting up our business systems (and running them) and then in organising field events for our research contracts. In the last few years we have helped Sandra front events she has managed. Sandra and her team have always followed through with great accuracy, with a human touch that creates a welcoming environment. I recommend Sandra to organisations who want professionalism and results.
Hinerangi Edwards
Director, Aatea

Sandra organised several conferences for me when I worked in the health sector. She is thoroughly professional. I appreciated her ability to tune in quickly to the conference theme and character. This led to success – good attendances and great feedback. Sandra was responsive and nimble when dealing with the usual conference challenges. I particularly enjoyed her passion for her work, backed by commitment to quality. I would not hesitate to recommend her as a conference organiser.
Julie Haggie
CEO, Transparency International

I love that Auaha is Māori wāhine owned and operated while being kaupapa driven. They are true leaders in bringing diversity to the conference space. In addition, they made our whole process easy and provided all sorts of stress-free fun throughout the event, including an amazing networking experience that really brought the WOW factor. We completely trusted their ability to translate our desires for the event (and for our participants) into a reality. They took care of the large pieces and deftly handled the little things that make a ho-hum event into something memorable. Ultimately, they made it easy for us!
Aroha Armstrong
General Manager, Callaghan Innovation