Her Business. Her Life. Her Legacy.
WĀ-HINE is a podcast that celebrates the stories of wāhine (women) who are doing business differently. Guided by purpose, grounded in values, and committed to creating impact that extends beyond profit.
Each month, I sit down with wāhine entrepreneurs and leaders to have real kōrero (talk) about what it truly means to build a business that reflects who you are, where you come from, and what matters most.
These conversations are honest, empowering, and full of insight. From lived experiences and cultural connection, to bold vision and the quiet strength it takes to lead.
This isn’t hustle culture.
This is wāhine legacy leadership.
AI is everywhere right now.It can write your emails, brainstorm your next offer, help with content, create images, research ideas, and generally make you wonder how you ever managed without it.But here’s the thing.Just because AI can do something doesn’t mean your business should do it.New tools appear seemingly every five minutes, everyone has an opinion about the latest …
What if you’re already enough? Not once the business is bigger. Not once you have finally stopped second-guessing yourself.Now!It is a deceptively simple question. And for anyone who has spent years striving, achieving, performing and trying to get things right, it can be a surprisingly uncomfortable one.On this podcast, Tui Fleming explains what she calls …
The biggest obstacle in business isn’t always strategy… it’s believing you’re capable. When we start a business, it’s easy to think success comes from having the perfect website, marketing plan, or business strategy. But according to Māori business coach Tarra Bishop, the real work starts much deeper. It starts with self-belief. In our recent kōrero, Tarra shared how building …
What happens when the strategy that built your success is the very thing that breaks you?For a long time, I thought I was doing what strong women do.You keep showing up. You keep delivering. You keep supporting the people around you. You keep the business moving, the family functioning, and the commitments honoured.And then one …
How do you rebound from difficulties in your business? Setbacks, health struggles, financial fiascos. It’s a matter of “when,” not “if” you’ll be thrown some obstacles on your business journey. And when that moment arrives, resilience is the difference between success and failure. Cultivating the capability to rebound from difficulties is not just beneficial. It’s …
Ever woke up in the morning and the idea of having to show up for your business fills you with dread? Zero energy, zero inspiration, zero passion. The realisation that the creeping sense of “meh” isn’t just fatigue, but a sign you are completely running out of steam isn’t a fun one. It forces you …
Is it actually a good idea to turn your personal challenges into a business opportunity… or is that just a romantic story we tell ourselves? It’s a question that comes up regularly in my coaching business. During my recent kōrero with Miah Faumuina, founder of Dulve, it was the perfect time to address it. In her mid-20s …
This podcast episode is a bit special. Granted, it’s just me; no guest. But it’s also special in another way. Unlike what the title may suggest; it’s not a retrospective “here’s what I learned” piece followed by “and this is what you should do”.Instead, it’s a thinking-out-loud episode. A meaning-making moment while I’m still in …
ARE YOU MANAGING OR LEADING? HOW TO EVOLVE AS A BUSINESS OWNER?Discover how to evolve from manager to leader, trust your team, and build a business that thrives without burning you out. Real insights on the podcast with Justine Parsons.Know if you are a manager or leader in your business? When you finally take a break, …
What’s the best way to get more client referrals without paid ads? Looking for ways to get more client referrals and grow your business without spending on ads? It’s possible! In this episode, Sonaya Williams shares proven strategies to build predictable referrals without paid ads, using simple relationship-based systems that actually work.It’s myth buster time!“You …
Tania Niwa’s mini-guide shows how to move between cultures without losing your identity. Through listening, storytelling, grounding, and authentic leadership, she bridges worlds while staying deeply connected to her Māori roots. This is her story. 💛Moving between cultures can feel like dancing on a tightrope: sometimes fun and thrilling, sometimes straight out wobbly and unsettling. …
Pounamu Skelton’s story is one of vision, resilience, and legacy. He uri o Taranaki Maunga, Te Atiawa, Taranaki Tuturu, and Ngāti Ruanui, Pounamu lives on her papakāinga in Onaero, a place her whānau have named Te Rau Orongo “the multiple ways to heal ourselves.”For more than 24 years, she carried a dream: to live organically …