Step into a business that feels aligned, expansive, and worthy of your legacy
Release the pressure of carrying everything alone and shape a business guided by your values, your energy, and your wisdom. One that grows with you instead of depending on you, and supports the legacy you’re creating.
Are you the brilliant doer trapped in your own business?
You’ve poured your heart and expertise into building a successful service business.
But if you’re honest, it often feels more like a demanding job you built for yourself.
You’re working all hours, constantly directing traffic, and even with “systems up the wazoo”, everything still seems to rely on you.
You’re exhausted from managing every detail, double-checking everyone’s work, and being the only one who truly sees the full picture. The idea of growing without working even more hours feels impossible.
Deep down, it’s not better systems you’re craving. You want a business that feels aligned with who you are, one your team can confidently run, and one that supports the legacy you’re here to create.
You’re asking yourself:
“How do I get out of the weeds and build a business that feels aligned, empowers my team, and doesn’t fall apart without me?”
Your path to a purposeful, scalable business
There’s a way to build a business that feels aligned, spacious, and sustainable. It starts here.
Uncover what’s really going on
See the patterns, pressures, and expectations that keep you in the weeds. We uncover the real reasons you’re exhausted and stretched, not just the surface-level symptoms. This clarity is the first step to shifting from survival mode to intentional leadership.
Remember who you're becoming
Reconnect with what you truly want and what alignment looks like for you now. This is where you tune back into your values, your energy, and the vision that sits beneath all the busyness, the part of you that knows things aren’t meant to feel this hard.
Realign how you work & lead
Shift the way you show up in your business. We reshape your rhythms, your focus, and your approach so you have more space, more clarity, and more calm. This is where you move from over-functioning to leading with intention and grounded confidence.
Grow a business that supports your legacy
As you realign, your business begins to grow with you, not because of you. Your team steps up, your capacity expands, and your business becomes a supportive vessel for the life and legacy you’re creating, not another demand on your time.
Your trusted partner in sustainable growth
I understand the realities of running a people-centred service business; the long hours, the constant decisions, and the feeling that everything rests on your shoulders. I have lived it myself. For years, I was the overworked operator holding every thread, even with all the systems and support in place.
With more than two decades as an entrepreneur and agency owner, including operating the only Māori-owned BEIA Approved PCO, I have learned what it truly takes to move from doing to leading. Not by pushing harder, but by aligning your business with who you are, how you work best, and the legacy you want to create.
My approach blends grounded business experience with thought work, energetic awareness, and Māori frameworks. This combination helps wāhine reconnect to their clarity, restore their energy, and lead in a way that feels powerful and easeful.
I have supported many women to simplify the way they work, empower their teams, and build businesses that support their life, wellbeing, and long-term impact. These conversations also show up on the WĀ-HINE podcast, where business meets whakapapa and leadership meets legacy.
Anah
International Speaker
Sandra brings authenticity and aroha to her coaching space ensuring that your integrity is upheld at all times.Her empathy, presence and ability to listen deeply and hone ideas into key simple themes helped me focus, simplify my messaging, and stay centred on one main business theme. Loved these sessions.
Vanya
Online Entrepreneur
Sandra came in and took a look at the whole picture of my business. She created the main boards for the different branches of my work and taught me how to use them. She was very professional and explained how to use everything in Monday.com. I would highly recommend a VIP day with Sandra to get everything sorted.
Your 4-step path to sustainable growth
STEP #1
Uncover
Lift the lid on what is really driving your overwhelm. We look at the habits, beliefs, and expectations that keep you overworking and over-giving so you can finally see what is holding you back.
STEP #2
Remember
Reconnect with the woman you are becoming. You gain clarity on what you truly want, how you want to feel, and what alignment looks like for you at this stage in your life and business.
STEP #3
Realign
Shift the way you show up. We reshape your rhythms, your boundaries, and your leadership so your energy feels grounded and your decisions come from intention rather than urgency.
STEP #4
Grow
As you grow, your business grows with you. Your team steps up, your capacity expands, and you begin leading with calm confidence instead of constant pressure. This is where your legacy takes shape.
Step into leadership that feels fully aligned
I know that you want to be an aligned leader who runs a profitable, self-sustaining service business. You want a business that supports your wellbeing, empowers your team, and grows your long-term impact and legacy.
The challenge is that right now it feels like everything still relies on you. You’ve built a successful business, yet you often feel overwhelmed, stretched thin, and trapped in the daily grind. And although you have all the ingredients for success, it feels impossible to bring everything together in a way that feels cohesive and aligned.
I understand the unique realities faced by wāhine with established service-based businesses. The high expectations. The pressure to hold everything together. The cultural responsibilities. And the desire to grow without losing yourself or the values that guide you.
That is why I offer a grounded, culturally aligned coaching experience that supports you to reconnect to your clarity, strengthen your leadership, and create a business that grows with you instead of depending on you.
LYNDA
Podcast Manager
The goal setting was refreshing to me to look at my goals this year to replace my day job income - blew my mind! It actually takes the anxiety out of goal setting. Because that's a simple first step for me to take and it also alleviates the procrastination aspect.
Huia
Impact Connector
Sandra's sense of spaciousness enabled me to explore, reflect and make sense of a number of threads. And her ability to follow me on the meanderings and then summarise a cohesive story gave me clarity for a longer term plan of slow action.
Your first steps toward alignment
- 1Book your Discovery Call
Choose a time that works for you and complete the short form so I understand a little about your business before we meet. This first step is simple and intentional. You're opening the space for meaningful change. - 2Understand one another
During your Discovery Call we explore where you are now, what feels misaligned, and what you want to shift. This conversation helps us both understand whether we are the right fit to work together and what support you truly need. - 3Choose your coaching pathway
If we decide to work together, we will choose the coaching pathway that best supports your goals, capacity, and season of business and leadership. - 4Begin the work
We move forward intentionally and at a pace that feels grounded. Together we work through the shifts that bring you into alignment, empower your team, and help you create a business that grows with you, not because of you.
So, START YOUR JOURNEY toward a business that feels aligned, spacious, and sustainable. You can step out of the weeds and lead with clarity, purpose, and balance while shaping a legacy that truly reflects who you are.
The Discovery Call
30-MINUTE 1:1 SESSION
This complimentary call is a space for us to explore where you are now, what feels out of alignment, and what you want to shift. You’ll gain clarity on what's truly weighing on you, and we’ll talk about what support would help you move forward with more ease and intention.
Together we’ll find out if working together is the right next step, and whether this is the season for deeper alignment, grounded leadership, and a business that grows with you.
Explore the podcast
Dive into WĀ-HINE, my podcast where business meets whakapapa, leadership meets legacy, and diverse stories are woven into collective wisdom. Tune in for grounded insights and cultural inspiration that will empower you to scale your business, enrich your life, and amplify your impact.
November 12, 2025
Tania Niwa’s mini-guide shows how to move between cultures without losing your identity. Through listening, storytelling, grounding, and authentic leadership, she bridges worlds while staying deeply connected to her Māori roots. This is her story. 💛Moving between cultures can feel like dancing on a tightrope: sometimes fun and thrilling, sometimes straight out wobbly and unsettling. …
October 8, 2025
Pounamu Skelton’s story is one of vision, resilience, and legacy. He uri o Taranaki Maunga, Te Atiawa, Taranaki Tuturu, and Ngāti Ruanui, Pounamu lives on her papakāinga in Onaero, a place her whānau have named Te Rau Orongo “the multiple ways to heal ourselves.”For more than 24 years, she carried a dream: to live organically …
September 10, 2025
This episode follows the real-life adventure of Charlotte and Natalie, co-founders of Pompom Events & Marketing 🎉. Dive into their journey as partners in business, full of ups, downs, and lots of laughs, to discover practical lessons on the do’s and don’ts of a business partnership. 🚀Charlotte and Natalie never set out to become business …
Kelli
Coach & SEL Specialist
This experience has been one of the best with ICF peer coaching. Sandra's thoughtful, powerful questions enabled me to not only learn more about myself but about coaching in general. She provided a safe, non-judgmental space for me to explore some vulnerable topics. I am grateful!
Vanessa
HR, Recruitment & Training
Sandra is a remarkable coach, she creates space for you to reflect, explore and then celebrates the insights that you uncover. Her warm and supportive style help you feel at ease and her thought-provoking questions support you to achieve amazing growth.
Run a business that works for you — not the other way around
I’m here to help you build a business that feels aligned with who you are and supports the life and legacy you’re creating. Together, we’ll shape a way of working that restores your energy, strengthens your leadership, and gives your team the clarity and confidence they need to step up.
This is where your business begins to grow with you, not because of you.