A proud Māori woman, fashion sewing enthusiast, and seasoned Business Transformation Coach.
With over two decades of experience, I specialise in empowering indigenous and female led service-based businesses to ditch the constant hustle and achieve scalable growth.
My passion is helping you create a thriving business that fuels your life, rather than draining it.
A Business Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love.
My goal is to help you scale a business that fuels your life.
As a business coach, I’m the sounding board and reality check, the trusted partner to keep you focused. Seeing the future vision and reverse-engineering the execution are my superpowers.
Ready to simplify, streamline and scale your business?
Work with me and let me guide you every step of the way.
Create a streamlined, scalable and profitable service business that has exception customer experience and it will never feel like work.
My journey started in my local community, where I supported ambitious individuals in establishing and managing their businesses. I provided comprehensive management support, including strategic planning, system setup, contract management, and compliance.
Over the years, I founded a successful business event agency, growing it into a $2.5 million powerhouse. Recently, I sold this agency for multiple six figures, and now, I’m fully dedicated to helping you scale your business and achieve true freedom.
I specialise in guiding service-based indigenous and women entrepreneurs toward transformative success. We'll clarify your vision, optimise your operations, boost your sales, enhance your leadership, and align your business with your cultural values.
My approach blends entrepreneurial ambition with deep-rooted cultural values.
I'm here to empower you to attract high-quality clients, boost profits, and reclaim your precious time. Together, we'll embark on a transformative journey, honing your business acumen while staying true to your heritage. Figuring out how to scale a people-centric service business can be daunting, but with my proven Scalable Growth Formula, we will streamline your operations and attract the right clients. This process involves setting up systems to run your business efficiently and creating an empowered team that frees you from the daily grind.
I founded my business 20 years ago and grew a $2.5m machine delivering management support and event management services to my clients.
When you step into the role of CEO in your business, you’ll open up the opportunity to …
Sound good? For sure right!! Is it always going to be easy? Um, no it’s not.
No entrepreneurial journey ever is and even though only you can do this work, you don’t have to do it alone.
I’m going to help you the entire way through this journey of you stepping into the role of CEO as you scale your agency.
With a clear path to scalable growth, you'll eliminate bottlenecks in your business and focus on what truly matters. This transformation will allow you to:
Are You Ready to Transform Your Business?
If you’re a service-based indigenous or women entrepreneur ready to stop spinning your wheels and start scaling your business with confidence, let's work together. I'm here to guide you through this transformative journey. Reach out today to create a tailored plan that aligns with your unique goals and cultural values. Let’s elevate your business to new heights and achieve the success you deserve.
Pen and paper was no longer cutting it as my business and team rapidly grew. I need an online system that would suit my digital agency, but wasn't sure what that looked like. Most tasks were in my head or on notepads, which is very overwhelming and hard to keep track of - it also makes it very hard to manage the team.
Now I have a client project management system I can easily check in on a project status, I know where items are in the pipeline, and all this info is communicated easily to my team.
I've had a lot less mental stress and have been able to increase the numbers of projects we have running at a time.
LMF Marketing
Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.
After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.
Maori Womens Development Inc
Sandra is simply the best Events Manager I have worked with. Astute, driven, culturally attuned and always delivers. Great fun to work with and a pragmatic expert in her area. No dramas and always there when you need her. Problem solver extraordinaire. I would work again with Sandra at the drop of a hat!
Human Resources and People and Capability expert
Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.
After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.
CEO, Maori Womens Development Inc
Sandra is simply the best Events Manager I have worked with. Astute, driven, culturally attuned and always delivers. Great fun to work with and a pragmatic expert in her area. No dramas and always there when you need her. Problem solver extraordinaire. I would work again with Sandra at the drop of a hat!
Human Resources and People and Capability expert