From Overwhelmed Operator to Strategic Leader: Your Blueprint for Freedom
Do you often find yourself working all hours, even sneaking in extra work on weekends, feeling a relentless list of things to do that leaves you constantly tired and frazzled?
If you’re an ambitious female leader who’s built a successful B2B service business, but it feels like you're just feeding the beast, constantly on the hamster wheel to make payroll and expenses, then you know the deep frustration of your business running your life.
You might be asking, 'Is this all worth it?' And secretly wondering how much more you can take.

My "Why" and Journey as Your Guide

I know this feeling intimately because I’ve lived it. For over two decades, I navigated the complexities of growing my own successful business event agency, from supporting local community initiatives to scaling it to a multi-million dollar enterprise.
My journey, while rewarding, was often a tornado in my head – a guessing game of what to do next, struggling with team management, and making on-the-fly decisions without a clear plan.
I had templates & checklists up the wazoo, but there was no clear, integrated process for them, and I felt like the bottleneck, stuck delegating tasks instead of true responsibility.
I realised that having all the pieces of a thriving business, but no clear blueprint to put them together, leaves you trapped.
This hands-on experience became the proving ground for the strategies and systems I now use to guide you to your own scalable success. It's why I'm now dedicated to helping leaders like you.
Blending Strategy with Soul
My passion became simplifying that chaos. I believe that scaling your service business shouldn't mean sacrificing your life, your values, or your family.
As a proud wāhine Māori, my approach is rooted in cultural integrity, ensuring your business blueprint resonates with your unique heritage, because I believe your business should be as unique as you are.
We foster Innovation for forward-thinking solutions, always aiming for balance in your professional and personal life, and building an Inclusive and supportive community around you.
I care deeply about your success, guiding you to build not just a business, but a scalable, sustainable legacy that impacts future generations.
Life as The Strategic Leader
The truth is, you don't have to stay the 'Overworked Operator'. Imagine feeling energised when you wake up, knowing your evenings and weekends are truly yours to spend with your whānau, not constantly thinking about work.
You'll go from checking every little detail to having confidence in an empowered team who take full responsibility for their role.
We'll build that clear annual plan and signature framework that guides your growth, enabling you to step away without everything coming to a grinding halt.
You'll finally be able to pay yourself a decent salary and even take an uninterrupted holiday for weeks at a time, knowing your business is thriving.
This is how you transition to 'The Strategic Leader', in control, present, and building wealth on your own terms. You'll gain a blissful night's sleep every night.
With a clear path to scalable growth, you'll eliminate bottlenecks in your business and focus on what truly matters. This transformation will allow you to:




Ready to Build Your Legacy?
You’ve built something incredible. Now, let’s transform it into a business that truly serves your life and leaves a lasting legacy. Stop guessing, stop constantly reacting, and step into your power as 'The Strategic Leader'.


Needed some reflection time to get clear about what next for my business, which is why I took the opportunity to do some coaching with Sandra. She has a very spacious and generous way of creating the right tempo to explore a number of thoughts and because of this she allows for new directions to emerge.
Huia
Connector, Aotearoa Unlimited

Pen and paper was no longer cutting it as my business and team rapidly grew. I need an online system that would suit my digital agency, but wasn't sure what that looked like. Most tasks were in my head or on notepads, which is very overwhelming and hard to keep track of - it also makes it very hard to manage the team.
Now I have a client project management system I can easily check in on a project status, I know where items are in the pipeline, and all this info is communicated easily to my team.
I've had a lot less mental stress and have been able to increase the numbers of projects we have running at a time.
LMF Marketing

Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.
After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.
Maori Womens Development Inc