Hi I'm Sandra

A Business Transformation Coach working with female client serving business owners.

You're really good at what you do and your clients love the results you produce.

The problem is, despite your success you're working long hours, sacrificing your personal relationships and you're on the brink of burnout.

My goal is to help you create a clear path to scale your business in a way that fuels your life.

Hi I'm Sandra

A Business Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love.

My goal is to help you scale a business that fuels your life.

As a business coach, I’m the sounding board and reality check, the trusted partner to keep you focused.  Seeing the future vision and reverse-engineering the execution are my superpowers. 

Ready to simplify, streamline and scale your business?

Work with me and let me guide you every step of the way.

Create a streamlined, scalable and profitable service business that has exception customer experience and it will never feel like work.

Sandra Julian My Story


I founded my business 20 years ago and grew a $2.5m machine delivering management support and event management services to my clients.

When you have a clear path to scalable growth you can step into the role of CEO in your business. This will open up the opportunity for you to …

  • create true freedom in your life and live your life by design
  • be able to travel the world, if and when you want to
  • be flexible and in control your own work hours
  • have a family and not miss out on quality time that you'll never get back
  • create a thriving business that allows you this level of  flexibility and freedom.

Sound good?  For sure right!!  Is it always going to be easy? Um, no it’s not.

No entrepreneurial journey ever is and even though only you can do this work, you don’t have to do it alone.

I’m going to help you the entire way through this journey of you stepping into the role of CEO as you scale your agency.

I’m going to help you cast your long term vision, we’re going to create a succinct business lifestyle canvas, and annual plan with goals to achieve your vision. We’ll establish a revenue plan as well as dive into the nitty-gritty to establish and monitor the profitability. We’ll put processes into place so you can automate and delegate to your team with confidence.  Then we’ll bring it all together in a Business Dashboard built out in Monday.com.

But best of all, I’m going to support you and be your biggest cheerleader and accountability queen all the way.

Sandra Julian My Story

I founded my business 20 years ago and grew a $2.5m machine delivering management support and event management services to my clients.

When you step into the role of CEO in your business, you’ll open up the opportunity to …

  • Create true freedom in your life and live your life by design
  • Be able to travel the world, if and when you want to
  • Be flexible and control your own work hours
  • Have a family and not miss out on quality time that you’ll never get back
  • Create a thriving business that allows you this flexibility and freedom.

Sound good?  For sure right!!  Is it always going to be easy? Um, no it’s not.

No entrepreneurial journey ever is and even though only you can do this work, you don’t have to do it alone.

I’m going to help you the entire way through this journey of you stepping into the role of CEO as you scale your agency.

Certifications















MY JOURNEY STARTED WITH BUSINESS FOUNDATIONS AND FUNDAMENTALS…

I started out helping other ambitious people in my local community start and manage their business by working with them to create business and strategic plans, set up their systems, manage contracts, do the accounting and tax compliance, employment contracts, induction, payroll and so much more – we rolled this into what we called “management support”. 

So as you may have guessed I’ve got a pretty good grip on how a successful business ticks.

  • I’m an indigenous descendant of Aotearoa with tribal affiliations to Ngati Mutunga, Ngati Tama, Poutama and Te Atiawa.
  • I have three amazing kids and Aunty to many.
  • I'm a Certified Professional coach in Transformative Coaching.
  • I’m a qualified legal executive and approved professional conference organiser
  • I have a Diploma in Business Studies and a Diploma in Business Management
  • I’m an Enneagram 3 & 9 equally, and ISFJ and my number one Gallup strength is Achiever.
  • Since 2011 I’ve curated and sewn my own wardrobe of clothes.
  • My shoe collection is probably more than one girl needs!

Pen and paper was no longer cutting it as my business and team rapidly grew. I need an online system that would suit my digital agency, but wasn't sure what that looked like.  Most tasks were in my head or on notepads, which is very overwhelming and hard to keep track of - it also makes it very hard to manage the team.


Now I have a client project management system I can easily check in on a project status, I know where items are in the pipeline, and all this info is communicated easily to my team.


I've had a lot less mental stress and have been able to increase the numbers of projects we have running at a time.


Lauren 

LMF Marketing

Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.


After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.


Teresa 

Maori Womens Development Inc

Sandra is simply the best Events Manager I have worked with. Astute, driven, culturally attuned and always delivers. Great fun to work with and a pragmatic expert in her area. No dramas and always there when you need her. Problem solver extraordinaire. I would work again with Sandra at the drop of a hat!


Chris 

Human Resources and People and Capability expert

Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.


After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.


Teresa Tepania-Ashton

CEO, Maori Womens Development Inc

Sandra is simply the best Events Manager I have worked with. Astute, driven, culturally attuned and always delivers. Great fun to work with and a pragmatic expert in her area. No dramas and always there when you need her. Problem solver extraordinaire. I would work again with Sandra at the drop of a hat!


Chris Till

Human Resources and People and Capability expert