and I’m here to help female B2B service-based business owners like you achieve scalable business growth—while staying true to what matters most to you.
I blend strategic business insights with culturally aligned guidance to help you unlock your potential, grow your business, and create a lasting legacy.
A Business Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love.
My goal is to help you scale a business that fuels your life.
As a business coach, I’m the sounding board and reality check, the trusted partner to keep you focused. Seeing the future vision and reverse-engineering the execution are my superpowers.
Ready to simplify, streamline and scale your business?
Work with me and let me guide you every step of the way.
Create a streamlined, scalable and profitable service business that has exception customer experience and it will never feel like work.
As a proud Māori woman, I understand the importance of building a business that honours where you come from. I believe in creating generational wealth while maintaining cultural integrity, and that’s why I’m passionate about helping others grow their businesses with purpose and authenticity.
My journey started in my local community, where I supported ambitious individuals in establishing and managing their businesses. I provided comprehensive management support, including strategic planning, system setup, contract management, and compliance.
Over the years, I founded a successful business event agency, growing it into a $2.5 million powerhouse. Recently, I sold this agency for multiple six figures, and now, I’m fully dedicated to helping you scale your business and achieve true freedom.
My approach blends entrepreneurial ambition with deep-rooted cultural values.
When you work with me, I don’t just offer a standard approach. I help you uncover your own insights and strengths, and together we create a personalised strategy that respects your values and helps you achieve lasting, scalable growth. I provide real, actionable advice that is both practical and adaptable to your unique situation.
My work is grounded in these core values: cultural integrity, empowerment, and care. I believe in helping my clients grow their businesses without sacrificing what matters most to you. By focusing on real, actionable strategies and honouring your unique journey, I’m committed to helping you create sustainable success and a legacy you can be proud of.
I founded my business 20 years ago and grew a $2.5m machine delivering management support and event management services to my clients.
When you step into the role of CEO in your business, you’ll open up the opportunity to …
Sound good? For sure right!! Is it always going to be easy? Um, no it’s not.
No entrepreneurial journey ever is and even though only you can do this work, you don’t have to do it alone.
I’m going to help you the entire way through this journey of you stepping into the role of CEO as you scale your agency.
With a clear path to scalable growth, you'll eliminate bottlenecks in your business and focus on what truly matters. This transformation will allow you to:
Are You Ready to Transform Your Business?
If you’re a service-based indigenous or women entrepreneur ready to stop spinning your wheels and start scaling your business with confidence, let's work together to create meaningful, lasting changes in your business. With me in your corner, you’ll have a trusted partner to guide you every step of the way.
Needed some reflection time to get clear about what next for my business, which is why I took the opportunity to do some coaching with Sandra. She has a very spacious and generous way of creating the right tempo to explore a number of thoughts and because of this she allows for new directions to emerge.
Huia
Connector, Aotearoa Unlimited
Pen and paper was no longer cutting it as my business and team rapidly grew. I need an online system that would suit my digital agency, but wasn't sure what that looked like. Most tasks were in my head or on notepads, which is very overwhelming and hard to keep track of - it also makes it very hard to manage the team.
Now I have a client project management system I can easily check in on a project status, I know where items are in the pipeline, and all this info is communicated easily to my team.
I've had a lot less mental stress and have been able to increase the numbers of projects we have running at a time.
LMF Marketing
Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.
After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.
Maori Womens Development Inc
Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.
After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.
CEO, Maori Womens Development Inc
Sandra is simply the best Events Manager I have worked with. Astute, driven, culturally attuned and always delivers. Great fun to work with and a pragmatic expert in her area. No dramas and always there when you need her. Problem solver extraordinaire. I would work again with Sandra at the drop of a hat!
Human Resources and People and Capability expert