Setting Goals Your Way

January 3, 2024

In order to run a business your way, you have to set transformative business goals your way. The importance of setting process goals can’t be underestimated.

There’s something about the promise of a new year.

  • The clean slate
  • the fresh start
  • getting another chance 

I think it’s because of that we indulge in resolutions and goals. We can’t help ourselves. 🤣

But ,… it’s so easy to get carried away in the running with the masses. “Do as they tell you to do” or the “do as everyone else does”.

In my many years as a business owner, I’ve learned the importance of singing to your own tune.

It’s the very reasons I named this podcast “Business Your Way”.

Business Your Way = Goals Your Way

I was reminded of this vow to myself (and to you!) when a fellow business coach sent out an email explaining that…

“In Her Quest For Growth, She Was Outsourcing Her Power.”

You may need to let that sink in for a minute.

How often do we hand over the reins of our business dreams to others because we think they hold the magic key? We think they know better and can do better? It worked for them so it should also work for me!?

And sometimes that is true. But so many times… it’s not!

Because, ultimately, they don’t know our dreams and aspirations the way we do. They don’t know what sustains the beating heart of our business. They haven’t got the first clue about how we want to take our business out into the world or how we want to define our growth.

All that is deeply personal. And not even the most talented and celebrated advisor can decide what that means but you!

What I’m saying is that we have to trust ourselves in the process. It doesn’t mean you can’t ask for help. It means you have to keep your inner compass switched on and remain at the helm.

And it all starts… with the transformative business goals we are setting at the beginning of a new year.

Achieving Business Goals Your Way

In order to stay true to your business, rather than chasing borrowed dreams that follow someone else’s script, you need to align your goals with your values and aspirations.

There are no two ways around it.

So, today, I’m reminding you to set your business goals YOUR way.

As to how you get there,…

It’s so easy to get carried away with the shiny achievements people talk about.

  • Launching a game changing product. 
  • Hitting a million dollars in revenue
  • Securing a major partnership.

But those are the “Magpie Goals”. They focus on an outcome (hence why they are also called “outcome or project goals”).

And while there is nothing wrong with having magpie goals as long as they apply to YOU, I also want to serenade the unsung heroes that will get you there: the things you do every day; the daily habits. The little diligently executed steps that take you to your destination.

There may be nothing grand about them… but they are capable of creating a seismic shift!

And the way to infuse these tiny daily habits into your daily life is when you put the systems and processes in place to give you that focus and commitment.

I call them “System And Process Goals”.

And insignificant as they may seem, I love them because they lay the foundation for sustainable and long-term growth (AND achieving the magpie goals).

The Power Of System And Process Goals

When I think about the growth that we've experienced in my event agency over the past couple of years, it's been because we've been focused on habit and process goals every step of the way.

Sure, I've got some grand project goals up my sleeve.

But project goals are a bit like the pretty dress that will turn heads. Unless you get the underwear right, it will not be a flattering sight.

In a similar way, I’m acutely aware that unless we master what we already do, chasing the magpie dreams is just going to dilute what we do now,… and ultimately set us up for failure.

Process goals, in all their blandness, make things tick smoothly. They fine-tune the workflows, perfect our communication, give us focus.

And it doesn’t mean you need to give up on the project goals.

By all means, as long as they are yours, go for them!

But don’t underestimate the importance of the everyday mastery of habits and processes to get you there. Lay the foundations, refine what you do best and then strategically add in “the bling”.

THAT is the secret sauce for growth that sticks.

Do You Want Some Help With That?

At this point, I wish I was standing in front of you in a room, because I'd ask for a show of hands to see how this is landing for you. Were you already aware of the different types of goals, or is this completely new to you?

Maybe it's the next best thing .... jump over to Instagram and send me a DM or comment on one of my posts and let me know your views.

And now, if you're itching to turn these insights into real action, here's the deal–LET'S DIVE IN TOGETHER FOR THE NEXT THREE MONTHS. We're not talking about some cookie-cutter coaching. Think of it more like a road trip with me as your co-pilot.

We'll start with your unstoppable vision and create a plan that sets up your business for unstoppable growth with goals that transform.

So, if you're up for a bit of a business adventure and ready to make some waves, let's chat.


Head on over to and book a discovery call.


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