Scale your business, increase your profits and crush your goals, your way. It's that simple!

My Being Boss Coaching experience is designed to equip you with the tools, mindset, and actionable steps needed to turn your big goals into tangible, jaw-dropping results so you can achieve business excellence and personal fulfillment. 

You started this business because you wanted to call the shots!

Every twist and turn on your entrepreneurial journey has been a stepping stone to the remarkable business you've built today.

Each decision, each challenge, and every late night working on your passion project – they all culminate in the success story that is uniquely yours.

It's more than just a business; it's a testament to your dedication, resilience, and the unwavering belief that led you to call the shots in the first place. 

But it's not always smooth sailing

While you possess the undeniable potential to scale your business, boost profits, and conquer your goals, the reality is, each attempt feels like spinning wheels in the mud—overwhelmed and plagued by constant second-guessing your every move.

  • You feel like you’ve hit a growth ceiling, trapped in the “messy middle”. You unsure of the next best move and you’re just spinning your wheels.
  • You’re struggling to turn your hard work into a substantial income, leaving you overworked and underappreciated.
  • You’re constantly mulling over how to get more clients, to make more money, so you can delegate more, only to find yourself in a frustrating cycle of stagnation.
  • You feel stuck and frustrated that you’re unable to move forward.

What if it didn't have to be this complicated?

How would your world be different if you could transform your business, crush your goals, and become the boss you've always envisioned?

You’re craving guidance from someone who not only understands your journey but has navigated the same challenges, providing personalised support tailored to your unique situation.

You dream of waking up each morning feeling confident, knowing you’re in control of how you’re growing your business and your impact

You want to finally let go of working evenings and weekends just to keep your head above water

You want jaw-dropping results in your business, all while preserving and cherishing precious family and personal time

I've walked the path, striving for business excellence while craving more person time. I get it!

I understand that you started this entrepreneurial journey seeking more freedom. And I know it's all too easy to get caught up in the constant cycle of selling and delivering, leaving very little time to focus on scaling your business. I’ve been there!  I’m here to be your guide, supporting  you as you carve out your unique path to success, so you can transform your business, crush your goals, and become the boss you've always aspired to be.  It's about achieving these milestones without sacrificing your well-being and succumbing to exhaustion.


Sandra Julian

Business Transformation Coach

Kia ora, I’m Sandra, your dedicated business coach specialising in guiding service-based indigenous women entrepreneurs toward transformative success. With over two decades as an entrepreneur and agency owner, I bring invaluable insights to make your journey towards business excellence effortless.

As the proud founder of a thriving agency business, I intimately understand the delicate balance between streamlining operations and delivering exceptional services. This delicate dance has not only fueled my business's success but has also garnered a loyal community of returning and referring clients.

My approach blends entrepreneurial ambition with deep-rooted cultural values. I'm here to empower you to attract high-quality clients, boost profits, and reclaim your precious time. Together, we'll embark on a transformative journey, honing your business acumen while staying true to your heritage. Let's pave the way for a thriving and influential business, uniquely on your terms."

Imagine that moment when you have ...

A Booming Aligned Business

You will implement scalable growth to create a thriving integrated business.

An Empowered Team

With the right steps in place your team will be trained, loyal and joyful.

A Happier You

Replace the tension and confusion with clarity and freedom to live your best life.

Then you're in exactly the right place

Lynda Stevenson

The goal setting was refreshing to me to look at my goals this year to replace my day job income - below my mind!  And actually takes the anxiety out of goal setting. Because that's a simple first step for me to take and it also alleviates the procrastination aspect.


Sandra is just lovely to work with! Her strategy and platform knowledge (in addition to her suggestions and feedback) created a system that now serves as the backbone of my organizational process.


How we work together

My Being Boss “Pāhi Puawai” coaching program walks you through the essential steps to scaling your business and increasing your profits, making sure you walk away from our time together with all the confidence you need to blossom into an unstoppable business boss.

We’ll embark on a transformative journey with me as your guide, where we'll sculpt an unstoppable vision, chart a rock-solid action plan, and execute with precision. 

Together, we'll not only elevate your business to new heights but craft a culturally aligned powerhouse that not only serves your clients but resonates deeply with your unique identity.

Curious about how we make this happen?

Here's what you can expect from signing on for Being Boss "Pāhi Puawai"

  • 12 x 45-minute one-on-one virtual coaching calls that will take place every week via Zoom
  • 3 months of Voxer access as you do the work so you have support in-between our calls
  • My eyes on your work to review and provide feedback, as required, to give you the confidence to keep taking action
  • a personalised online portal to record your progress an measure your success
  • workbooks, resources and templates (where applicable) so you can see results faster
  • Lifetime access to coaching call recordings.

Your Investment



$2,500 +gst

12 x 45 minute virtual coaching calls

3 months of Voxer support

a personalised online portal

Workbooks, resources and templates

Lifetime access to your coaching calls

How it Works

If you’re ready to get started, here’s what to do

Book Your Discovery Call

Click the button below to book your free Business Check-in

Craft the Plan

Together we’ll set the goals and create the plan

Implement & Win

I’ll be there every step of the way as you put the plan into action

Ready to get started?

At this point, you’ve got two choices. You can continue to navigate your journey alone, facing the challenges and hurdles on your own. 

OR you can choose a different path.

I'm genuinely excited about the opportunity to support you on this transformative journey. If you're ready to explore how coaching with me can elevate your business and life, click the button below to book your free business scale scan. Let's take the first step together towards unlocking the boundless potential that awaits you.