Coaching for service-based business onwers

Achieve Business Excellence and Personal Fulfillment

Forge your own path to success and find fulfillment by building a business that truly enriches your life.

Hi I'm Sandra

A Business Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love.

My goal is to help you scale a business that fuels your life.

As a business coach, I’m the sounding board and reality check, the trusted partner to keep you focused.  Seeing the future vision and reverse-engineering the execution are my superpowers. 

Ready to simplify, streamline and scale your business?

Work with me and let me guide you every step of the way.

I get it—balancing business growth and personal well-being can feel like a never-ending juggling act. 

It's tough to keep up with the demands of running your own business while also taking care of yourself and your family. 

You're not alone in this struggle. Many entrepreneurs, just like you, find themselves in the same boat, searching for that elusive equilibrium.

So, if you're tired of feeling overwhelmed, maxed-out, and craving a better balance in your life and business, you're in the right place.

I specialise in helping service providers like yourself navigate the challenges, uncover hidden opportunities, and create a business that not only grows but also brings you the personal fulfillment you deserve.

Book a call and discover how I can support you on your journey to finding that perfect harmony between business success and personal well-being.

If you’re anything like me, you have big goals for your business!

Imagine a world where you're not just the boss of your business, but you're truly being the boss — confident, in control, and achieving your wildest dreams. 

Sandra Julian My Story

I founded my business 20 years ago and grew a $2.5m machine delivering management support and event management services to my clients.

When you step into the role of CEO in your business, you’ll open up the opportunity to …

  • Create true freedom in your life and live your life by design
  • Be able to travel the world, if and when you want to
  • Be flexible and control your own work hours
  • Have a family and not miss out on quality time that you’ll never get back
  • Create a thriving business that allows you this flexibility and freedom.

Sound good?  For sure right!!  Is it always going to be easy? Um, no it’s not.

No entrepreneurial journey ever is and even though only you can do this work, you don’t have to do it alone.

I’m going to help you the entire way through this journey of you stepping into the role of CEO as you scale your agency.

That's exactly what our "Being Boss" business coaching package is all about.

With my 3 or 6 month coaching package, I’m here to empower you and take your business to unprecedented heights.

Picture this: personalised guidance tailored to your unique aspirations and challenges, coupled with proven strategies that have propelled countless entrepreneurs like you towards their definition of success.

NO MORE spinning your wheels, feeling overwhelmed, or second-guessing your every move. 

The "Being Boss" coaching programme will equip you with the tools, mindset, and actionable steps needed to turn your big goals into tangible, jaw-dropping results.


  • 6 x 60-minute one-on-one virtual coaching calls 
  • 3 months of Voxer access as you do the work
  • a personalised online portal to record your progress
  • Lifetime access to coaching call recordings


Pay in Full



  • 12 x 60-minute one-on-one virtual coaching calls
  • 6 months of Voxer access as you do the work 
  • a personalised online portal to record your progress
  • Lifetime access to coaching call recordings


Pay in Full

Prices Excluding GST for those residing in NZ.
Payment Plan Option
Payment plan options are available at check-out with Afterpay, Affirm and Klarna. Payment is accepted by Credit Card (Visa, Mastercard, American Express) or Paypal.

Together, we'll craft a roadmap that will not only skyrocket your business growth but also ensure you have the time, energy, and balance to savour the sweet taste of success.

So, if you're ready to step into your full potential, break through limitations, and achieve the extraordinary, "Being Boss" business coaching is your secret weapon. 

Get ready to transform your business, crush your goals, and become the boss you've always envisioned. Don't wait any longer—let's make your dreams a reality starting today.

That Sandra is just lovely to work with! Her strategy and platform knowledge (in addition to her suggestions and feedback) created a system that now serves as the backbone of my organizational process.


Conversion Copywriter

Pen and paper was no longer cutting it as my business and team rapidly grew. I need an online system that would suit my digital agency, but wasn't sure what that looked like.  Most tasks were in my head or on notepads, which is very overwhelming and hard to keep track of - it also makes it very hard to manage the team.

Now I have a client project management system I can easily check in on a project status, I know where items are in the pipeline, and all this info is communicated easily to my team.

I've had a lot less mental stress and have been able to increase the numbers of projects we have running at a time.


LMF Marketing

Our flagship event, the MWDI Maori Business Women Awards could not have been achieved without the invaluable help of our event partners Auaha.

After a 10 year hiatus, we needed fresh ideas and an innovative approach to reinvigorating our awards programme, which Sandra and her team provided in spades. From the inception of the new awards framework, to managing the submission process and marketing the awards to our Maori business owners, setting the standards and platform for judging to be done fairly and seamlessly, right through to the brilliant execution of the stunning awards nights – Sandra and her team absolutely delivered outstanding work.

Teresa Tepania-Ashton

CEO, Maori Womens Development Inc

Sandra is simply the best Events Manager I have worked with. Astute, driven, culturally attuned and always delivers. Great fun to work with and a pragmatic expert in her area. No dramas and always there when you need her. Problem solver extraordinaire. I would work again with Sandra at the drop of a hat!

Chris Till

Human Resources and People and Capability expert